Supporting Research
"Preferential Looking Technique"
Babies naturally look longer at things they like. Psychologist Robert Fantz was one of the first to turn this into a formal method. The preferential looking technique shows babies two images and tracks which one they prefer. That’s why we put the panda face front and center—to capture your baby’s attention just like in this method.
"Baby Looking Chamber"
The baby looking chamber was developed by Robert Fantz in the 1960s to study infant vision. Babies lay in a special crib while different images appeared above them. Researchers found that babies preferred looking at complex patterns and faces over simple shapes. That’s why we designed our patterns to have just the right amount of detail—visually engaging for babies, without being overwhelming.
Babies like looking at novel stimuli!
Our cover is designed with Robert E. Lasky and team's study in mind. Babies are drawn to novel stimuli, in other words, new things. That’s why we included different icons on each side of the cover, as well as different images on the front and back. This way, your baby’s eyes can bounce from icon to icon for some visual entertainment.
Haibaka (해바카)
I first discovered haibaka (해바카) while diving into a fascinating research study on infant vision development. These are high-contrast black-and-white cards and the are popular in Korea. They are designed with bold patterns that naturally draw babies’ attention and help strengthen their early visual skills. We love being able to bring the power of black and white designs to life in person for your little ones.